Proxy Services For Driving Marketing Analytics: Top 8 Benefits & Use Cases
Customers telling advertising agencies what they want is every marketer’s dream as they can help to create the ideal product or service to meet their own requirements. Unfortunately, we do not live in a fantasy world but rather in the real one. However, this still begs the question of why customers don’t say exactly what they want.
Customers, on the other hand, have been telling us precisely what they want for years. The problem is that listening to or identifying their needs necessitates the use of several tools that many marketers overlook. Many of them can assist you in finding what your customers are looking for, but today we’ll focus on one of the most important: proxies.
Today, we will take a look at proxies and how to use them to drive marketing analytics.
What is a Proxy Server?
If you want to improve your internet connection speed, hide your IP address, or automate numerous tasks, this is the solution for you. But, what exactly is a proxy? A proxy server is a server that retrieves data from the Internet on behalf of a user, such as a web page. Usually, when a user wants to view a web page on the Internet, they would open a browser, type in the address, and the web page would be retrieved from its web server.
When you access a website through a proxy server, the proxy server will act as a middleman and retrieve the page for you. So now, when you go to a website, the proxy server receives the request from your computer and retrieves the web page directly on your behalf before sending it to your computer.
How can proxies benefit marketing analytics?
Any good marketer understands that accurate and complete data is required to create a successful marketing campaign. Due to certain limitations, obtaining this data or information may be difficult. Proxies are an effective way for marketers to get around some restrictions imposed by social media networking companies and other institutions. Let’s now learn how proxies can aid in the collection of data and the creation of a successful marketing campaign.
Benefits of Proxy Servers for Marketing
There are various types of proxies available. Whether it’s residential proxies, data center proxies, or a sneakerhead using a sneaker proxy to get multiple pairs of the latest or limited-edition kicks on a website, they make life easier for marketers and regular users.
Here are some of the marketing benefits of proxy servers:
Keeping an eye on your competition
The Internet is a tricky place, and if you’re an internet marketer, you’ve probably already encountered various issues. Content theft, duplicate services, and other issues are just a few examples. Using proxies, which allow you to crawl your website anonymously, is one way to protect your content from being stolen.
You can also monitor your competitors’ marketing strategies without them realizing it. Combining your best marketing practices with those of your competitors will undoubtedly give you an advantage in the search results.
You might think that if I can use a proxy to spy on my competitors’ marketing strategies, shouldn’t they be able to spy on mine as well? This is not true as long as you use a proxy to crawl your website.
Safer and risk-free email marketing
We don’t know of a single company that doesn’t use email marketing campaigns. If you use email marketing, you will receive a large number of emails. These emails could be from legitimate prospects inquiring about your services, or they could be from bad actors with URL links to malicious websites or ransomware.
You can run email marketing campaigns without worrying about any of that if you use proxy servers. Proxy servers are excellent at detecting emails from suspicious addresses or those containing potentially dangerous URLs.
It makes it easy to access geo-restricted domains
Some websites are geo-restricted, while others can be local to a country or region, such as Europe or the EEA. These geographical limitations can be circumvented by using a residential proxy server.
Companies can geo-restrict their website to prevent competitors from looking at it. However, if you use residential proxies, you will have access to the website by simply virtually changing geo-locations.
Residential proxies allow you to browse the web as if you were a genuine user in a specific location (country, city, or cell carrier). You can virtually browse from any country of your choice and avoid geo-restrictions.
You can also scout for additional market opportunities outside of your country by visiting geo-restricted websites. Geographic location will not impede access to data for your marketing plans due to the power of proxy servers.
High connection speed and website loading time
When a prospective customer visits your website, and it takes longer than 10 seconds to load it, they may leave. As a result, you will lose a prospect. If your website receives a lot of traffic and, thus, is slow, your marketing strategy will suffer.
Proxy servers can assist you in resolving such issues. Datacenter proxies, in particular, will help you reroute large amounts of website traffic and speed up loading times. A data center proxy can also assist in preventing your site from crashing or becoming overloaded.
Increase your market share, even if it means going international
Proxy servers can help you expand your market by changing your location to almost any destination in the world.
With thorough keyword research in your target market, your marketing strategy will be viable – even if you operate remotely. Marketers may utilize proxies to test ad placements in different countries and regions and ensure that partners adhere to the agreed-upon parameters.
Do keyword research anonymously
If you want your target audience to see your article, you must perfect your keywords. This enables interested users to find your website when they use search engines.
If you don’t know what keywords to use in your content, keyword research could cost you several hundred dollars. And that’s a lot of money squandered when you can do the job yourself.
Instead, you could use your purchased SEO proxies to harvest keywords. This saves you a lot of money, which you can put towards other aspects of your business.
When you use automated web-scraping tools to collect keywords for your content, you’ll know what keywords to use. This will undoubtedly give you a competitive advantage.
Pricing might be updated per your competitors’ prices
Different items on the market have different pricing points depending on the firm, development, and manufacturing cost. Another factor to consider is the price your competitors will charge, and you may adjust your rates in response to their pricing point when necessary.
This information can also be obtained through web scraping. The data gleaned from web scraping can be put to a variety of uses. Understanding when and how often your business competitors change their market pricing can help you improve your marketing strategy.
If you can spot a pattern when they offer discounts or raise prices, you can adjust your rates and respond to these changes to improve your market position. If you have price and item information for newly introduced items, you’ll be able to respond quickly and effectively.
If you can obtain this factual data, you will gain valuable insight into their marketing strategy. Without revealing your true identity, you could even thwart their efforts and convert their clients.
Boost your Social Media Presence
In recent years, social networking has become the holy grail for marketers. Social media conversion rates are very high, and it is a consistent source of potential customers. Using social media to communicate and advertise has never been easier.
However, in order to successfully market on social media, you will need multiple business accounts for Instagram, Facebook, Craigslist, and other platforms. However, running all of these accounts from a single IP address can be extremely dangerous, and it may result in bans and restrictions by social networking companies.
This is where social media proxy servers come into play. There are proxies for Instagram, Facebook, Craigslist, and more. By using these proxies, you can change your IP address without the risk of being banned or flagged by social media websites.
You may log in and manage multiple accounts simultaneously without being reported as spam or permanently banned from the site. Each account would be created on a different server with a unique IP address.
If you are looking for a sure way to improve your marketing strategy, you need to start using proxies to monitor your competition and improve your marketing plans. If you use proxies the right way, you will definitely see improvement in your marketing strategy.
Suppose you are not sure how to use proxies. Many websites offering proxies provide free trials, so you can try them out and then see how they can improve your business.